Hershey's

Hershey's · Pinky Up (feat. KATSEYE)

Hershey’s latest collaboration, Pinky Up, serves as a masterclass in modernizing CPG brand storytelling by blending high-energy pop culture with everyday consumer experiences. Featuring members of the global breakout group KATSEYE, this commercial project leans into a vibrant, urban aesthetic that feels both accessible and aspirational. The creative execution, managed by MiltonOne, transforms a mundane subway commute into a rhythmic, cinematic spectacle where the product sits at the very heart of the motion. By utilizing a live-action technique interspersed with artful slow motion, the film captures a sense of spontaneous joy that resonates with a younger, rhythm-focused audience. The cinematography prioritizes a crisp, polished look that elevates the fashion-forward styling of the talent, ensuring the vibrant yellow and deep brown color palette pops against the industrial backdrop of the train car. Rather than relying on static product shots, the campaign uses fluid, fast-paced choreography to embed the chocolate bar into the lifestyle of the protagonist, creating a seamless connection between indulgence and movement. It is a sharp, confident departure from traditional food and beverage advertising that succeeds by focusing on personality-driven engagement and sleek, contemporary visual polish, proving that even iconic packaged food brands can find a fresh, rhythmic pulse in the bustling landscape of modern city life.

Hershey's · Deck The Halls Remix

Hershey's · Start and End

Hershey's latest commercial, titled Start and End, masterfully captures the essence of life's small, sweet transitions through a series of evocative lifestyle vignettes. By centering on the tactile experience of breaking a chocolate segment, the campaign elevates the simple act of consuming a bar into a cinematic ritual that punctuates the everyday. Developed by the team at Arnold NYC, the narrative moves seamlessly between casual outdoor settings, from the quiet solitude of a forest to the warmth of a crackling fire, grounding the brand within authentic, relatable human moments. The visual language relies heavily on live-action technique interspersed with innovative motion graphics, utilizing a sophisticated grid-like framing effect that allows multiple perspectives to exist in tandem. This editorial choice not only keeps the pace brisk but highlights the diversity of the subjects, emphasizing the universal appeal of the product. The slow motion sequences draw the viewer into the rich, velvety texture of the chocolate, while the warm, natural lighting cultivates a nostalgic yet contemporary aesthetic. Ultimately, the project succeeds by leaning into a playful, celebratory tone that resonates deeply with the viewer, proving that even the most familiar packaged food brands can find new ways to connect through high-quality creative production that values atmosphere as much as the product itself.

Hershey's · Love

Hershey's celebrates the spirit of connection in this commercial video, titled Love. The campaign highlights a series of candid, outdoor Easter festivities, showcasing children and families engaged in a seasonal egg hunt. Captured through live-action technique and a soft focus lens, the production leans into a warm and nostalgic aesthetic. Heavy Duty Projects provided the music and sound design, which underscores the intimate interactions filmed in natural light. The content focuses on the exchange of chocolate products, reflecting the brand's role in communal, holiday-oriented celebrations.

Hershey's · Happiness is the Real Gold

Hershey’s explores the personal drive of Team USA athletes in the commercial campaign, Happiness is the Real Gold. The project moves beyond the arena floor, focusing on the intimate perspectives of competitors stationed within an indoor training facility. Crafted by The Martin Agency, the film utilizes a cinematic, desaturated aesthetic to capture the quiet intensity of preparation. The visuals balance wide establishing shots of empty spectator seating with tight, interview-driven footage, leaning into a cool, moody atmosphere that highlights the athlete experience in a live-action technique.

Hershey's · Happiness is the Real Gold - Olympics Social Post Jordan Stolz

Hershey's spotlights the drive behind Olympic speed skater Jordan Stolz in this documentary-style social video. Created by The Martin Agency, the piece navigates the athlete's pursuit of excellence, pairing interview footage with glimpses of his competitive performance on the ice. Captured with a clean, live-action technique, the narrative shifts between the intensity of the arena and the personal support of family at home. The result is a grounded look at the intersection of athletic dedication and personal achievement.

Hershey's · Happiness is the Real Gold - Paralympics Social Post Brenna Huckaby

Hershey’s explores the personal perspective of athlete Brenna Huckaby in this social media campaign, 'Happiness is the Real Gold.' The project, created by The Martin Agency, documents the Paralympian's reflections on her career and sense of self-worth within an indoor stadium setting. The piece utilizes a documentary-style approach, blending candid interviews with archival elements to ground the narrative. The execution relies on live-action techniques and clean, professional videography to maintain a focused visual tone throughout the vertical format.

Hershey's · Happiness is the Real Gold - Olympics Social Post Hilary Knight

Hershey's spotlights the personal journey of professional ice hockey player Hilary Knight in this social media campaign, released in conjunction with the Olympic Games. The vertical film features candid interviews with Knight regarding her athletic career, interspersed with reflections from her family on the values that shaped her development. Produced with creative input from The Martin Agency, the work utilizes cinematic lighting and clean, live-action techniques to maintain an intimate focus on the subject. The film is set within an indoor ice hockey arena, grounding the narrative in the athlete's professional environment.

Hershey's · Happiness is the Real Gold - Olympics Social Post Jason Browne

Hershey’s explores the personal dedication of Team USA athlete Jason Browne in this social video, part of the wider 'Happiness is the Real Gold' campaign. The piece chronicles the transition from early passion to elite performance through a blend of candid, archival home-video footage and contemporary interview segments. Captured within an ice skating venue, the production utilizes a vertical format and live-action technique to contrast the athlete's childhood roots with the rigors of current professional training. Developed by The Martin Agency, the narrative focuses on the themes of resilience and the persistence required to maintain excellence in high-stakes competition.

Hershey's · Happiness is the Real Gold - Olympics Social Post Erin Jackson

Hershey’s explores the personal narrative of Olympic athlete Erin Jackson in this short-form social campaign, 'Happiness is the Real Gold.' The piece follows Jackson’s path to the Olympic Games, balancing intimate family testimonials with documentation of her rigorous training on the ice. Developed by The Martin Agency, the video utilizes a documentary-style approach to capture Jackson’s perspective on competition and support systems. The vertical format integrates clean, live-action footage with candid sequences, leveraging natural golden hour lighting to frame her experience as a member of Team USA.

Hershey's · S’more-ccasions