Hershey's: Happiness is the Real Gold - Olympics Social Post Erin Jackson
Brand
Date
Jan 2026
Description
Hershey’s explores the personal narrative of Olympic athlete Erin Jackson in this short-form social campaign, 'Happiness is the Real Gold.' The piece follows Jackson’s path to the Olympic Games, balancing intimate family testimonials with documentation of her rigorous training on the ice. Developed by The Martin Agency, the video utilizes a documentary-style approach to capture Jackson’s perspective on competition and support systems. The vertical format integrates clean, live-action footage with candid sequences, leveraging natural golden hour lighting to frame her experience as a member of Team USA.
Style
Documentary, Humorous, Vertical, Clean, Golden Hour
Industries
Color
Navy
Pure White
Context
Social Media / Short Form Video
Associated creatives
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