Hershey's
Happiness is the Real Gold - Olympics Social Post Erin Jackson
Brand
Date
Jan 2026
Description
Hershey's presents 'Happiness is the Real Gold,' a social video campaign spotlighting Olympic athlete Erin Jackson. The film traces her journey toward the Olympic Games, balancing intimate reflections on her competitive mindset and family support with raw training footage captured on the ice. Developed by The Martin Agency, the creative employs a documentary approach that centers on personal storytelling. The vertical format integrates live-action technique with a clean aesthetic, utilizing golden hour lighting to frame Jackson’s narrative as she discusses her path to professional sports.
Style
Documentary, Humorous, Vertical, Clean, Golden Hour
Industries
Outdoor & Adventure Sports
Color
Navy
Pure White
Context
Social Media / Short Form Video
Associated creatives
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