Hershey's
Love
Brand
ProjectLove
Date
May 2026
Description
Hershey's presents 'Love', a commercial campaign centered on moments of connection. The project, captured in a series of live-action vignettes, features families engaged in Easter activities and intimate portraits of affection. The cinematography leans into a nostalgic aesthetic, utilizing soft focus and warm, natural light to depict outdoor scenes. The production is supported by original music and sound design from Heavy Duty Projects.
Style
Horizontal, Commercial, Warm, Nostalgic
Techniques
Natural light
Industries
CPG / Packaged Food
Event
Easter
Background
Park
Context
TVC / TV Commercial
Associated creatives
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