Hershey's
Happiness is the Real Gold - Paralympics Social Post Brenna Huckaby
Brand
Date
Jan 2026
Description
Hershey's spotlights the personal reflection of Paralympian Brenna Huckaby in the social campaign, 'Happiness is the Real Gold.' The piece transitions between intimate, documentary-style interviews and archival display elements, grounding the narrative in the athlete's own experience within an indoor stadium setting. Developed by The Martin Agency, the vertical film balances candid commentary with professional, live-action cinematography. The focus remains on the intersection of sport and individual perspective, rendered with clean lighting and a direct, conversational tone.
Style
Documentary, Vertical, Commercial, Clean
Industries
Outdoor & Adventure Sports
Color
Navy
Pure White
Background
Sports Venue
Context
Social Media / Short Form Video
Associated creatives
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