Hershey's

Aug 2026

Hershey's latest commercial, titled Start and End, masterfully captures the essence of life's small, sweet transitions through a series of evocative lifestyle vignettes. By centering on the tactile experience of breaking a chocolate segment, the campaign elevates the simple act of consuming a bar into a cinematic ritual that punctuates the everyday. Developed by the team at Arnold NYC, the narrative moves seamlessly between casual outdoor settings, from the quiet solitude of a forest to the warmth of a crackling fire, grounding the brand within authentic, relatable human moments. The visual language relies heavily on live-action technique interspersed with innovative motion graphics, utilizing a sophisticated grid-like framing effect that allows multiple perspectives to exist in tandem. This editorial choice not only keeps the pace brisk but highlights the diversity of the subjects, emphasizing the universal appeal of the product. The slow motion sequences draw the viewer into the rich, velvety texture of the chocolate, while the warm, natural lighting cultivates a nostalgic yet contemporary aesthetic. Ultimately, the project succeeds by leaning into a playful, celebratory tone that resonates deeply with the viewer, proving that even the most familiar packaged food brands can find new ways to connect through high-quality creative production that values atmosphere as much as the product itself.

Commercial, Cinematic, Lifestyle

Live-action Technique, Slow motion, Motion Graphics

CPG / Packaged Food, Food & Beverage