Hershey's
Happiness is the Real Gold - Olympics Social Post Hilary Knight
Brand
Date
Jan 2026
Description
Hershey’s explores the personal narrative behind athletic success in this social media campaign featuring ice hockey player Hilary Knight. The video chronicles Knight’s reflections on her Olympic journey and the dedication required to achieve professional milestones, supplemented by insights from her family on her formative years and values. Developed by The Martin Agency, the project utilizes cinematic lighting and intimate framing to maintain a grounded focus on the athlete's perspective. The production leans into a clean, live-action aesthetic, presented in a vertical format optimized for social channels.
Style
Vertical, Cinematic, Clean
Industries
Basketball
Event
Olympics
Color
Jet Black
Pure White
Background
Gym
Context
Social Media / Short Form Video
Associated creatives
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