Hershey's Happiness is the Real Gold - Olympics Social Post Hilary Knight 2026

About

Hershey's spotlights the personal journey of professional ice hockey player Hilary Knight in this social media campaign, released in conjunction with the Olympic Games. The vertical film features candid interviews with Knight regarding her athletic career, interspersed with reflections from her family on the values that shaped her development. Produced with creative input from The Martin Agency, the work utilizes cinematic lighting and clean, live-action techniques to maintain an intimate focus on the subject. The film is set within an indoor ice hockey arena, grounding the narrative in the athlete's professional environment.