Hershey's
Happiness is the Real Gold
Brand
ProjectHappiness is the Real Gold
Date
Jan 2026
Description
This cinematic commercial for Hershey's titled Happiness is the Real Gold centers on Team USA athletes as they share personal reflections on the spirit of competition. Filmed within an indoor ice arena, the project utilizes a desaturated, cool-toned palette to emphasize the atmospheric conditions of a quiet training facility. Produced by The Martin Agency, the live-action spot contrasts intimate interview sequences with expansive establishing shots of the rink. The production design features illuminated vertical light boxes to frame the athletes against the backdrop of the empty spectator seating.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Outdoor & Adventure Sports
Color
Navy
Pure White
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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