Hershey's
Happiness is the Real Gold - Olympics Social Post Jason Browne
Brand
Date
Jan 2026
Description
Hershey’s "Happiness is the Real Gold" campaign features Team USA athlete Jason Browne in a short-form social video. The piece navigates the personal journey of an elite competitor, balancing contemporary interview segments with archival childhood footage. Produced with The Martin Agency, the creative employs a documentary technique to contrast the athlete's early days on the ice with the present-day reality of his training. The vertical-format asset maintains a clean aesthetic while highlighting themes of resilience and athletic excellence.
Style
Documentary, Vertical, Clean
Industries
CPG / Packaged Food
Event
Olympics
Color
Navy
Background
Gym
Context
Social Media / Short Form Video
Associated creatives
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