Bally
Bally's luxury fashion campaigns, editorial lookbooks and leather goods across Europe
Featured Bally projects
This week's top Bally projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bally · Bally F/W 2025 Campaign
Bally presents its Fall/Winter 2025 campaign, a series of studio portraits showcasing the brand's latest menswear collection. Photographed by Alessio Boni with fashion editing and styling by Mario Grauso, the campaign centers on a collection of structured coats, knitwear, and tailored trousers paired with leather accessories. The imagery utilizes a minimalist, monolithic backdrop in warm, metallic tones to frame the subjects, incorporating soft directional lighting to highlight garment textures. Models Gabriel Aubry and Garrett Neff anchor the campaign, presenting a polished aesthetic that emphasizes clean contours and material details within a commercial studio setting.
Project Bally · Bally YK Jeong Capsule Collection Campaign
The Bally YK Jeong Capsule Collection campaign showcases the brand's latest accessories and apparel through a series of editorial and commercial portraits. Set against the serene backdrop of a lakeside dock, the visuals emphasize refined tailoring and structured leather goods in a palette of earthy tones. Photographer Antonino Cafiero utilizes soft natural light to highlight the textures of canvas and leather accessories, supported by art direction from Matthieu Da Rocha and fashion styling by Greta Fumagalli. The campaign adopts an editorial, clean aesthetic, capturing a calm, atmospheric quality through its focus on detail and environmental portraiture.
Project Bally · Bally Winter Capsule 2024 Collection
Bally presents the Winter Capsule 2024 collection through a series of editorial images captured by photographer Luna Conte. Set within gallery and museum interiors, the campaign frames the garments against a backdrop of classical art and sculptural elements to highlight the seasonal apparel. The collection features intricate knitwear, including patterned zip-neck sweaters and yoke-detailed pullovers, styled by Greta Fumagalli with art direction by Matthieu Da Rocha. The series utilizes natural light to emphasize texture and color, set against structured architectural details like parquet flooring and wood-trimmed hallways. Models Gideon Adeniyi and Nuage Lepage front the campaign, with styling and production supported by hair and makeup artist Daniela Koller and casting directors Ben Grimes and Tiago Martins.
Project Bally · Bally S/S 2025 Campaign
The Bally Spring/Summer 2025 campaign explores the intersection of contemporary luxury fashion and natural environments. Photographed by Jack Pierson, the editorial imagery leans into a cinematic narrative, alternating between sun-drenched arid landscapes and clean, modern architectural interiors. The campaign balances structural precision with a relaxed, lifestyle-driven aesthetic, utilizing natural light and warm tones to highlight the seasonal collection. The project features art direction by Matthieu Da Rocha and styling by Charlotte Collet, with design by Simone Bellotti. Editorial portraits capture a range of environments—from expansive desert terrain and open-air swimming pools to intimate domestic settings—emphasizing a cohesive visual identity through the use of analogue film techniques and clean, vertical compositions. Hair styling by Ramsell Martinez and makeup by John McKay provide a polished, textural finish to the editorial work, with casting led by Ben Grimes.
Project Bally · SS25
Bally's SS25 campaign captures a deliberate tension between rugged desert landscapes and contemporary residential architecture. Photographer Jack Pierson leans into an editorial aesthetic, utilising natural light to define the textures of leather, knitwear, and intricate floral patterns. Working with fashion stylist Charlotte Collet, the imagery features a minimalist approach that grounds the collection in both interior and expansive outdoor environments. Casting by Ben Grimes supports this visual dialogue, with hair styling by Ramsell and make-up by John Mckay rounding out the production. The campaign maintains a clean, consistent visual language across all settings.
Project Bally · Bally
Bally presents a fashion campaign captured across urban settings that highlight the brand's latest collection. The imagery channels a classic editorial aesthetic, utilizing natural light to accentuate architectural textures and clean, European streetscapes. The series features a man and a woman in various interactions, from posed moments in front of retail storefronts to candid, street-level walks. Wardrobe styling by Hanna Malomedova defines the look throughout the campaign, emphasizing tailored blazers, patterned dresses, and structured accessories. The work employs a monochrome palette in select frames, creating a retro tone that contrasts with the vibrant, earthy tones of the daylight photography.
Project Bally · Bally Ballyrina | Packaging
Bally elevates the unboxing experience through a refined visual narrative for its Ballyrina collection, centering the brand’s heritage on the elegance of movement. This commercial project for the fashion accessories sector leans into a polished, editorial minimalism that prioritizes structural purity over excess. Art direction by Laura Ravetta anchors the series, emphasizing the tactile quality of the packaging through a clean, neutral palette and precise composition. Utilizing studio strobe lighting, the imagery highlights the matte texture of soft beige boxes against stark white backgrounds, allowing the gold-foiled ballerina illustrations and subtle branding to stand as the primary focal points. The photography captures a quiet sophistication, transforming functional items like shoeboxes and transparent envelopes into objects of desire. By stripping away extraneous noise, the work focuses on the geometric arrangement and high-end detailing of the product presentation, reinforcing a legacy of luxury craftsmanship. The deliberate use of gold-foiled accents against the minimalist white backdrop creates a cohesive visual rhythm that mirrors the grace of the ballet-inspired collection. Throughout the campaign, the imagery communicates a sense of quiet luxury, ensuring that every element—from the square-toe silhouette of the footwear to the refined serif typography—aligns with the brand's identity of enduring style and meticulous attention to detail, establishing a premium tactile dialogue with the consumer.
Project Bally · FW25 ADV Campaign for Milan Montenapoleone store
The latest campaign for Bally centered on their flagship Milan Montenapoleone store serves as a masterclass in luxury retail storytelling, seamlessly blending high-end fashion with the architectural heritage of the city. By utilizing a sophisticated commercial aesthetic, the campaign transforms the boutique's iconic grey stone facade into a canvas for contemporary elegance. The imagery captures a refined interplay between the cool, urban tones of the Milanese exterior and the inviting warmth of the modern interior, characterized by vertical wooden slat paneling and minimalist shelving. Art direction by Laura Ravetta anchors the project, ensuring that the brand identity remains front and center while highlighting the seasonal collection. Through a series of clean, live-action technique shots and masterful use of natural light, the campaign showcases male models adorned in structured trench coats and tactile knitwear, perfectly echoing the quality of the luxury goods displayed within the window frames. Each composition emphasizes a deliberate, polished connection between the physical boutique space and the brand's broader fashion narrative, reinforcing Bally as a pillar of modern luxury. By bridging the gap between street-level visibility and interior design, this campaign demonstrates how thoughtful branding can elevate a storefront into an immersive experience that resonates deeply with the discerning luxury fashion consumer.
Project Bally · Fall 2023 Ad Campaign
Bally reimagines the intersection of rugged alpine serenity and high-end luxury in its Fall 2023 ad campaign, a project that grounds the house's heritage in the crisp, atmospheric landscape of Villa Heleneum at Lake Lugano. Captured with a discerning eye by photographer Alasdair McLellan, the campaign leans into a cinematic visual language, utilizing natural light to elevate the tactile richness of the collection. Under the vision of creative director Simone Bellotti and the sharp art direction of Christopher Simmonds, the imagery moves fluidly between black-and-white high-contrast portraits and vibrant color frames. This editorial approach juxtaposes the raw, natural environment of Switzerland against the polished precision of crocodile-embossed leather accessories and structured silhouettes. Stylist Charlotte Collet balances the wardrobe—ranging from shearling coats and plaid blazers to denim and sleek leather trousers—while hair by Anthony Turner and makeup by Lucia Pica emphasize a refined, lived-in realism. Models including Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, and Will Woodward anchor the narrative with intimate, grounded performances. By integrating these disparate textures, the campaign functions as both a lifestyle showcase and a masterclass in modern fashion editorial. The result is an evocative body of work that feels both expansive and deeply personal, effectively translating the essence of Swiss elegance into a contemporary, visually arresting format that honors the brand's storied identity.
Project Bally · Spring 2024 Ad Campaign
Bally’s Spring 2024 campaign, helmed by creative director Simone Bellotti, breathes a contemporary rhythm into the storied house through an editorial lens that values architectural stillness over fleeting trends. Captured by photographer Alasdair McLellan, the series moves through a series of sun-drenched, rustic interiors characterized by warm terracotta tiling and textured stone walls. The imagery relies on a grounded, minimalist aesthetic, employing high-quality natural light to emphasize the precise material qualities of the collection, from glossy leather handbags to ribbed knitwear. Art direction by Christopher Simmonds reinforces this structured approach, with compositions that feel intimate yet profoundly deliberate. Styling by Charlotte Collet balances the brand’s heritage with a modern sensibility, juxtaposing crisp shirting and tailored outerwear with unexpected pairings like denim shorts or vibrant knit layers. With grooming by Anthony Turner and makeup by Lucia Pica, the cast of models—including Claudia Ferrier and Will Woodward—is presented with an effortless, neutral composure that lets the accessories, such as the signature gold-toned hardware, take center stage. This campaign is a masterclass in fashion advertising, eschewing excess for a narrative of quiet luxury. By anchoring the collection within such evocative, timeless environments, the imagery creates a cohesive dialogue between the legacy of Bally and the refreshed, tactile direction under Bellotti’s creative leadership, ensuring each frame reads as both a commercial triumph and a compelling artistic statement.
Project Bally · Fall 2024 Ad Campaign
For the Fall 2024 ad campaign, Bally leans into a sophisticated duality, masterfully balancing the raw authenticity of youth culture with the polished precision of luxury fashion. Under the vision of creative director Simone Bellotti and the art direction of Matthieu da Rocha, the project utilizes a distinct split-composition layout that serves as a visual bridge between two worlds. The campaign juxtaposes candid, monochromatic documentary-style photography against vibrant, saturated color portraits, creating a rhythmic tension that feels both nostalgic and distinctly contemporary. Photographer Olivier Kervern captures this narrative through an editorial lens that utilizes natural light to emphasize texture and mood, from the intricate weave of knitwear to the sharp, industrial gleam of leather accessories. The work, aided by casting director Ben Grimes and the stylistic contributions of stylist Charlotte Collet, alongside hair by Anthony Turner and makeup by Lucia Pica, elevates the brand aesthetic through high-contrast editorial minimalism. By employing analogue film aesthetics and live-action techniques, the campaign avoids the sterility often found in modern luxury advertising, instead favoring a lived-in, human perspective. This approach effectively positions Bally not just as a provider of high-end goods, but as a curator of a lifestyle that finds beauty in the friction between the candid reportage of daily life and the curated elegance of the fashion studio.
Project Bally · Winter 2024 Ad Campaign
For its Winter 2024 ad campaign, luxury fashion house Bally leans into an atmosphere of quiet, cerebral refinement, transposing its latest collection into the storied halls of the Kunstmuseum in Basel, Switzerland. Under the precise creative direction of Simone Bellotti, the campaign marries the heritage of the brand with the serene, academic environment of a world-class gallery. Captured through the lens of photographer Luna Conte, the images utilize an editorial aesthetic that prioritizes clean, minimalist compositions to elevate the textures of the apparel. Each frame acts as a study in balance, where the intricate details of floral embroidery, Nordic-inspired patterns, and structured knitwear are set against the backdrop of neoclassical architecture and ornate bronze sculptures. The interplay of soft, natural light—filtered through high gallery windows—creates a cinematic quality that emphasizes the tactile nature of the garments, from quilted jackets to leather accessories. By placing the subjects in a state of contemplative stillness, the project blurs the line between commercial fashion and fine art, presenting the collection as a curated observation of modern alpine luxury. The result is a sophisticated narrative that channels both the stillness of the gallery space and the enduring, layered craftsmanship at the heart of the brand, perfectly capturing a mood of understated, timeless elegance.
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