Bally

Mar 2024

Bally’s Spring 2024 campaign, helmed by creative director Simone Bellotti, breathes a contemporary rhythm into the storied house through an editorial lens that values architectural stillness over fleeting trends. Captured by photographer Alasdair McLellan, the series moves through a series of sun-drenched, rustic interiors characterized by warm terracotta tiling and textured stone walls. The imagery relies on a grounded, minimalist aesthetic, employing high-quality natural light to emphasize the precise material qualities of the collection, from glossy leather handbags to ribbed knitwear. Art direction by Christopher Simmonds reinforces this structured approach, with compositions that feel intimate yet profoundly deliberate. Styling by Charlotte Collet balances the brand’s heritage with a modern sensibility, juxtaposing crisp shirting and tailored outerwear with unexpected pairings like denim shorts or vibrant knit layers. With grooming by Anthony Turner and makeup by Lucia Pica, the cast of models—including Claudia Ferrier and Will Woodward—is presented with an effortless, neutral composure that lets the accessories, such as the signature gold-toned hardware, take center stage. This campaign is a masterclass in fashion advertising, eschewing excess for a narrative of quiet luxury. By anchoring the collection within such evocative, timeless environments, the imagery creates a cohesive dialogue between the legacy of Bally and the refreshed, tactile direction under Bellotti’s creative leadership, ensuring each frame reads as both a commercial triumph and a compelling artistic statement.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion