Bally

Sep 2023

Bally reimagines the intersection of rugged alpine serenity and high-end luxury in its Fall 2023 ad campaign, a project that grounds the house's heritage in the crisp, atmospheric landscape of Villa Heleneum at Lake Lugano. Captured with a discerning eye by photographer Alasdair McLellan, the campaign leans into a cinematic visual language, utilizing natural light to elevate the tactile richness of the collection. Under the vision of creative director Simone Bellotti and the sharp art direction of Christopher Simmonds, the imagery moves fluidly between black-and-white high-contrast portraits and vibrant color frames. This editorial approach juxtaposes the raw, natural environment of Switzerland against the polished precision of crocodile-embossed leather accessories and structured silhouettes. Stylist Charlotte Collet balances the wardrobe—ranging from shearling coats and plaid blazers to denim and sleek leather trousers—while hair by Anthony Turner and makeup by Lucia Pica emphasize a refined, lived-in realism. Models including Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, and Will Woodward anchor the narrative with intimate, grounded performances. By integrating these disparate textures, the campaign functions as both a lifestyle showcase and a masterclass in modern fashion editorial. The result is an evocative body of work that feels both expansive and deeply personal, effectively translating the essence of Swiss elegance into a contemporary, visually arresting format that honors the brand's storied identity.

Editorial, Lifestyle

Natural light