Yohji Yamamoto
Yohji Yamamoto's avant-garde fashion and eyewear editorials across luxury and design
Featured Yohji Yamamoto projects
This week's top Yohji Yamamoto projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Yohji Yamamoto · Yohji Yamamoto POUR Homme Spring/Sum ...
For the Yohji Yamamoto POUR Homme Spring/Summer collection, photographer Takay crafts an evocative visual narrative that interrogates the tension between avant-garde tailoring and the sublime indifference of the natural world. This editorial campaign, styled by Tsuyoshi Noguchi, leans into the brand's long-standing dialogue with darkness, using a stark, volcanic landscape as the backdrop for a collection defined by oversized silhouettes and deliberate, crumpled textures. The imagery utilizes natural light to heighten the drama, alternating between high-contrast monochrome portraits and dynamic color shots that highlight intricate abstract prints. With casting overseen by Shimana and hair styling by Asashi, the project captures a contemplative stillness, effectively utilizing editorial minimalism to place the focus squarely on the garment’s sculptural form. Techniques such as low-key, chiaroscuro lighting and cinematic framing reinforce a sense of atmospheric solitude, while the inclusion of analogue film aesthetics adds a raw, timeless quality to the presentation. The result is a sophisticated meditation on modern menswear that eschews traditional commercial polish for something more visceral. By merging text-heavy textiles with the desolate beauty of the environment, the campaign reads as a poignant artistic statement, successfully translating the complex, layered ethos of the Yohji Yamamoto design house into a visual language that feels both hauntingly intimate and grandly cinematic.
Project Yohji Yamamoto · POUR HOMME AW2024
The Yohji Yamamoto POUR HOMME AW2024 collection campaign is an editorial photography series that leans into the brand's signature sculptural aesthetic. Captured by photographer Takay, the imagery focuses on the tactile nature of the garments, blending high-contrast monochrome tones with moody, directional lighting to highlight the collection's complex tailoring. Featuring casting by Remi Felipe, the portraits emphasize the intricate layering and distressed details inherent to the seasonal menswear. The visual narrative utilizes low-key lighting and a muted, textured studio backdrop to ground the oversized silhouettes and raw structural elements. This project serves as a showcase of autumn/winter sartorial textures, including jacquard, tweed, and frayed finishes.
Project Yohji Yamamoto · Y's 25AW
For the Y's 25AW collection, Yohji Yamamoto leans into high-contrast monochrome imagery to capture the structural silhouettes of the season. Photographed by Max Vadukul, the fashion campaign features model Kiko Arai and supporting talent in a series of urban settings, ranging from open-air architectural spaces to industrial streets beneath highway overpasses. The series channels a raw, editorial energy through dynamic, high-speed movement and varied framing techniques. With casting directed by Shimana, the campaign emphasizes the textural details of the oversized tailoring and layered garments. The visual narrative is defined by the use of natural light and analogue film aesthetics, which sharpen the graphic quality of the draped silhouettes and contrast stitching against the urban backdrop.
Project Yohji Yamamoto · Yohji Yamamoto Collections 26-26AW
The Yohji Yamamoto 26-26AW collection campaign captures a stark, avant-garde aesthetic through a series of monochrome fashion editorials. Set against expansive, wind-swept coastal dunes, the work emphasises the brand’s signature structural silhouettes and fluid drapery. Photographed by Takay, the imagery leans into a minimalist and moody visual language, utilising diffused natural light to highlight the tactile qualities of heavy wool, tweed, and sheer fabrics. The campaign features casting by Shimana, with hair styling by Asashi and makeup by Asami Taguchi providing a textured, raw finish to the portraits. Using analogue film techniques, the collection documents a desolate, atmospheric environment that grounds the layered dark garments in a raw, elemental landscape.
Project Yohji Yamamoto · Yohji Yamamoto Pour homme 25-26 AW
The Yohji Yamamoto Pour Homme 25-26 AW campaign is a high-end fashion editorial that highlights the house's signature avant-garde tailoring and complex layering. Photographed by Takay, the series leans into a stark, architectural aesthetic, utilising raw concrete structures and curved surfaces as a minimalist backdrop for the collection's heavy, textured outerwear. Fashion editor and stylist Tsuyoshi Noguchi curates a series of layered silhouettes, punctuated by both monochromatic palettes and sharp splashes of red. The production employs chiaroscuro lighting and film-based techniques to accentuate the tactile qualities of the garments, from quilted finishes to intricate chain hardware. Models Cyane Camus and Gbolahan Yusuf feature in the portraiture, with casting led by Shimana and hair styling by Asashi.
Project Yohji Yamamoto · Y's for Men 2024-25 Autumn/Winter Collection
The Yohji Yamamoto Y's for Men 2024-25 Autumn/Winter collection is captured through a series of cinematic editorials that explore form and texture within stark urban environments. Photographed by Takay, the campaign leans into a gritty, monochromatic aesthetic that frames the collection’s structured tailoring against subway platforms and architectural bridge structures. Fashion editor Tsuyoshi Noguchi brings a layered, deliberate approach to the styling, which is complemented by the hair work of Odile Gilbert. Casting by Remi Felipe, featuring Paolo Grebic, grounds the work in a narrative portraiture style. The collection is presented through a high-contrast lens, utilizing chiaroscuro techniques and analogue film aesthetics to accentuate the heavy textiles and sharp lines characteristic of the brand.
Project Yohji Yamamoto · Y's for men 25S/S
The Yohji Yamamoto Y's for men 25S/S campaign captures a series of editorial moments that lean into a moody, documentary-style aesthetic. Shot in a mix of urban arcade settings and gritty industrial backdrops, the imagery emphasizes the structure and draping of tailored menswear through a distinct monochrome lens. Photographed by Takay with styling by Tsuyoshi Noguchi, the project utilizes analogue film techniques to achieve a textured, high-contrast finish. The work incorporates grainy, desaturated color grades and chiaroscuro lighting, reflecting the collection's focus on fabric and silhouette. Additional production credits include hair styling by Kenshin Asano and casting by Shimana.
Project Yohji Yamamoto · Yohji Yamamoto Pour Homme S/S 25
The Yohji Yamamoto Pour Homme S/S 25 campaign explores the intersection of movement and precise tailoring. Captured by photographer Takay and styled by Tsuyoshi Noguchi, the series leans into a monochromatic aesthetic, utilizing high-contrast, low-key lighting to emphasize the sculptural draping and layered textures of the collection. Editorial portraits and kinetic studio shots define the project, with many frames incorporating suspended particles or simulated snow to introduce an atmospheric, gritty texture. Featuring models Adeleye Segun and Iska Strang, the imagery focuses on fluid silhouettes and sharp, expressive forms, moving between minimalist backdrops and dynamic, motion-filled compositions.
Project Yohji Yamamoto · Yohji Yamamoto Collections 25S/S
The Yohji Yamamoto Collections 25S/S campaign captures the intersection of architectural tailoring and raw, industrial environments. Shot by photographer Takay, the series leans into a moody, atmospheric aesthetic that emphasizes the fluid, draped silhouettes synonymous with the house. Working within stark, weathered concrete settings, the imagery utilizes analogue film and chiaroscuro lighting to highlight the intricate textures of the layered garments. Featuring casting by Shimana, the editorial is defined by its monochrome and desaturated palette, which serves to anchor the complex volumes of the collection against minimalist, gritty backgrounds. Creative execution was supported by hair stylist Asashi and makeup artist Asami Taguchi, whose work on the voluminous, textured hair and dark eye makeup complements the avant-garde character of the collection.
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