Yohji Yamamoto
POUR HOMME AW2024
Brand
ProjectPOUR HOMME AW2024
Date
Sep 2024
Description
The Yohji Yamamoto POUR HOMME AW2024 collection is captured through a series of monochrome editorial portraits that emphasize the structural and tactile qualities of the menswear. Photographed by Takay, the campaign leans into low-key lighting and chiaroscuro techniques to highlight the frayed threads, graphic stitching, and layered silhouettes inherent in the autumn-winter season. Featuring casting by Remi Felipe, the series presents a study in raw tailoring against mottled, textured studio backdrops. The imagery relies on soft, directional lighting to define the drape of oversized overcoats, distressed jacquard fabrics, and skirts, maintaining a consistent, moody aesthetic throughout the editorial presentation.
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