Yohji Yamamoto

Dec 2024

The Yohji Yamamoto Pour Homme S/S 25 campaign captures a moody, cinematic exploration of tailoring and fluid silhouette. Through a high-contrast monochromatic lens, photographer Takay emphasizes the interplay of light and texture, set against dark, minimalist backdrops or atmospheric scenes filled with swirling debris and particulate motion. Fashion editor Tsuyoshi Noguchi pairs loose-fitting, layered garments with graphic prints and delicate floral embroidery, highlighting the sculptural quality of the collection. With hair styling by Asashi and casting by Shimana, the campaign features models Adeleye Segun and Iska Strang in a series of gritty, editorial compositions that lean into chiaroscuro lighting and dynamic movement.

Editorial, Vertical, Monochrome

Luxury Fashion Houses

Black Seamless

Advertising Campaign