Yohji Yamamoto: Y's for men 25S/S

Dec 2024

The Yohji Yamamoto Y's for men 25S/S campaign captures a series of editorial moments that lean into a moody, documentary-style aesthetic. Shot in a mix of urban arcade settings and gritty industrial backdrops, the imagery emphasizes the structure and draping of tailored menswear through a distinct monochrome lens. Photographed by Takay with styling by Tsuyoshi Noguchi, the project utilizes analogue film techniques to achieve a textured, high-contrast finish. The work incorporates grainy, desaturated color grades and chiaroscuro lighting, reflecting the collection's focus on fabric and silhouette. Additional production credits include hair styling by Kenshin Asano and casting by Shimana.

Editorial, Vertical, Gritty, Monochrome

Analogue / film