Yohji Yamamoto
Y's for men 25S/S
Brand
ProjectY's for men 25S/S
Date
Dec 2024
Description
The Yohji Yamamoto Y's for men 25S/S collection campaign is an editorial fashion series that captures a series of candid, documentary-style moments. The work leans into a moody, atmospheric aesthetic, blending urban industrial backdrops with traditional market arcades to frame the label's latest menswear pieces. Photographed by Takay, the campaign makes extensive use of analogue film techniques, featuring pronounced grain and high-contrast monochrome treatments. Fashion styling by Tsuyoshi Noguchi emphasises the tailored lines and relaxed silhouettes of the garments, while casting by Shimana and hair styling by Kenshin Asano round out the production's grounded, textured look.
Style
Editorial, Vertical, Gritty, Monochrome
Techniques
Analogue / film
Color
Jet Black
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