Yohji Yamamoto
Yohji Yamamoto Collections 25S/S
Brand
Date
Jan 2025
Description
The Yohji Yamamoto Collections 25S/S campaign captures a raw, atmospheric aesthetic within industrial concrete interiors. The imagery leans into a moody, low-key chiaroscuro lighting style, emphasizing the sculptural draping and layered textures inherent in the season's avant-garde silhouettes. Photographed by Takay, the editorial series utilizes an analogue film finish to ground the collection in a desaturated, gritty visual language. The styling, featuring voluminous, teased hair by Asashi and dark, heavy makeup by Asami Taguchi, complements the architectural lines of the garments. Casting for the project was led by Shimana.
Style
Editorial, Monochrome, Gritty
Techniques
Analogue / film
Industries
Designer Fashion
Color
Jet Black
Context
Lookbook
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