Yohji Yamamoto

Jan 2026

For the Yohji Yamamoto POUR Homme Spring/Summer collection, photographer Takay crafts an evocative visual narrative that interrogates the tension between avant-garde tailoring and the sublime indifference of the natural world. This editorial campaign, styled by Tsuyoshi Noguchi, leans into the brand's long-standing dialogue with darkness, using a stark, volcanic landscape as the backdrop for a collection defined by oversized silhouettes and deliberate, crumpled textures. The imagery utilizes natural light to heighten the drama, alternating between high-contrast monochrome portraits and dynamic color shots that highlight intricate abstract prints. With casting overseen by Shimana and hair styling by Asashi, the project captures a contemplative stillness, effectively utilizing editorial minimalism to place the focus squarely on the garment’s sculptural form. Techniques such as low-key, chiaroscuro lighting and cinematic framing reinforce a sense of atmospheric solitude, while the inclusion of analogue film aesthetics adds a raw, timeless quality to the presentation. The result is a sophisticated meditation on modern menswear that eschews traditional commercial polish for something more visceral. By merging text-heavy textiles with the desolate beauty of the environment, the campaign reads as a poignant artistic statement, successfully translating the complex, layered ethos of the Yohji Yamamoto design house into a visual language that feels both hauntingly intimate and grandly cinematic.

Editorial, Vertical

Natural light, Low-key / chiaroscuro, Low-key / chiaroscuro

Luxury Fashion Houses, Fashion