Three models with blonde bob haircuts jumping mid-air in oversized white shirts and black trousers in black and white.

Model Kiko Arai posing dynamically in black garments and a blonde wig on an urban street for Yohji Yamamoto Y's 25AW.

Model Kiko Arai in a black button-down shirt with white speckles against an out-of-focus background for Yohji Yamamoto Y's 25AW campaign.

Model Kiko Arai in a black hooded coat on an urban street for Yohji Yamamoto Y's 25AW campaign, photographed by Max Vadukul.

Model with a blonde bob in a black tailored coat crouched between two photographers holding SLR cameras in black and white.

Black and white editorial fashion campaign image for Yohji Yamamoto Y's featuring four models in black apparel on an urban street.

Yohji Yamamoto Y's 25AW 2025

About

For the Y's 25AW collection, Yohji Yamamoto leans into high-contrast monochrome imagery to capture the structural silhouettes of the season. Photographed by Max Vadukul, the fashion campaign features model Kiko Arai and supporting talent in a series of urban settings, ranging from open-air architectural spaces to industrial streets beneath highway overpasses. The series channels a raw, editorial energy through dynamic, high-speed movement and varied framing techniques. With casting directed by Shimana, the campaign emphasizes the textural details of the oversized tailoring and layered garments. The visual narrative is defined by the use of natural light and analogue film aesthetics, which sharpen the graphic quality of the draped silhouettes and contrast stitching against the urban backdrop.