Yohji Yamamoto
Y's for Men 2024-25 Autumn/Winter Collection
Jun 2024
The Yohji Yamamoto Y's for Men 2024-25 Autumn/Winter collection editorial campaign captures a cinematic narrative within urban settings. Photographed by Takay, the series leans into a high-contrast monochrome aesthetic, employing analogue film techniques to highlight the heavy textures and sharp tailoring of the seasonal outerwear. The imagery moves between subterranean subway platforms and stark architectural backdrops, utilizing a low-key chiaroscuro lighting approach. Fashion editor and stylist Tsuyoshi Noguchi frames the collection through layered, structured silhouettes, with hair styling by Odile Gilbert and casting by Remi Felipe. The cast features model Paolo Grebic alongside other subjects, presenting a grounded, urban interpretation of the label's latest designs.
Editorial, Vertical, Monochrome
Analogue / film, Low-key / chiaroscuro
Luxury Fashion Houses
Advertising Campaign
