Walmart: Milk Carton Birdhouse
Brand
Date
Jan 2023
Description
Walmart presents a DIY-focused short-form video exploring creative household projects. The film centers on the construction of birdhouses repurposed from milk cartons, set against a whimsical, stylized landscape composed of rolling hills and paper-texture clouds. The execution utilizes a 3D render/CGI technique to mimic a stop-motion aesthetic, emphasizing the tactile nature of art supplies and customization. The project was developed by the agency Deutsch, with additional music and sound design provided by Mophonics.
Style
Documentary, Horizontal, playful, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Pure White
Sky Blue
Lemon
Background
Solid Colour
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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