Walmart
Who Knew
Brand
ProjectWho Knew
Date
Aug 2025
Description
Walmart’s 'Who Knew' campaign features a series of live-action spots focused on the convenience of digital retail integration. The narrative centres on relatable moments, utilising a documentary-style approach to capture the ease of mobile shopping within everyday life. The execution leans into a warm, intimate aesthetic, utilising dim lighting and clean interior framing to focus the viewer's attention on the subject. With sound design and music curation provided by TEMPEST, the project emphasises a grounded tone throughout its horizontal format.
Style
Documentary, Horizontal, Warm, Clean
Industries
Big Box Retail
Color
Pure White
Background
Spa
Context
TVC / TV Commercial
Associated creatives
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