Walmart’s 'Who Knew' campaign features a series of live-action spots focused on the convenience of digital retail integration. The narrative centres on relatable moments, utilising a documentary-style approach to capture the ease of mobile shopping within everyday life.
The execution leans into a warm, intimate aesthetic, utilising dim lighting and clean interior framing to focus the viewer's attention on the subject. With sound design and music curation provided by TEMPEST, the project emphasises a grounded tone throughout its horizontal format.
