Walmart: "Black & Unlimited" - Hunter Jones

Aug 2023

Walmart highlights the story of professional surfer Hunter Jones as part of their Black & Unlimited campaign. The project captures the athlete through a series of action-oriented sequences, transitioning from serene beach walks to high-energy surfing maneuvers in coastal settings. Produced by Baby Lion Media with creative support from the community and Contender, the film utilizes slow motion and drone footage to emphasize technical precision in the water. The documentary-style approach prioritizes natural daylight and live-action techniques to document the intersection of lifestyle and professional outdoor sports.

Documentary, Horizontal, Action, Clean

Slow motion, Drone footage

Sandy Beach

Advertising Campaign, Brand Film / Corporate Video