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Walmart

Jewelianna Ramos Ortiz
Brand
Walmart
ProjectJewelianna Ramos Ortiz
Date

May 2026

Description

Walmart presents a commercial spotlight on stunt actress and martial arts champion Jewelianna Ramos Ortiz. The campaign documents her personal journey, contrasting live-action interview footage with vibrant animation that captures her childhood training history. Through a warm and cinematic lens, the spot focuses on her athletic dedication and experiences navigating gender stereotypes within the sports industry. Produced by GREATERGOOD, the film leans into a blend of personal narrative and graphic storytelling. The project serves as an entry in the retail e-commerce space, utilizing vertical framing to detail the protagonist's transition from early karate participation to her professional career.

Style

Vertical, Cinematic, Warm

Techniques

Animation

Industries

E-commerce Platforms

Color
Jet Black
Pure White
Background

Living Room

Context

Brand Film / Corporate Video

Associated creatives

GREATERGOOD
GREATERGOODProduction
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