W Magazine China
Featured W Magazine China projects
This week's top W Magazine China projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project W Magazine China · Louis Vuitton x W CNY
In a striking convergence of high-end luxury fashion and heritage storytelling, the collaborative campaign between Louis Vuitton and W Magazine China masterfully navigates the intersection of editorial minimalism and surrealist landscape photography. Captured through the lens of photographer Kin Chan Coedel, the series leans into a cinematic visual language that emphasizes the juxtaposition of iconic monogrammed luggage against the raw, expansive textures of the natural world. By pairing the structured, geometric precision of Louis Vuitton trunks with ethereal elements like white peacocks and paper kite butterflies, the imagery creates a narrative of timeless travel and quiet discovery. The work makes expert use of natural light to illuminate the vibrant, saturated reds of the traditional-inspired attire, which pop against the muted, earthy tones of rocky ridges and misty mountain valleys. Through a careful application of macro details and wide-angle cinematic compositions, the project succeeds in elevating luxury fashion iconography into the realm of fine art. The result is a cohesive editorial portfolio that feels both grounded in serene, authentic landscapes and elevated by a sense of wanderlust, proving that the synergy between heritage craftsmanship and modern visual storytelling remains a potent force in the luxury fashion house aesthetic.
Project W Magazine China · Sasha Pivovarova "A model and an art ...
In this evocative feature for W Magazine China, the convergence of high-fashion editorial and contemporary fine art creates a visual dialogue that transcends the traditional portrait. Photographer Agata Serge captures model Sasha Pivovarova in a series of stripped-back studio sessions, where the neutral grey background serves as a canvas for a layered, surreal narrative. Under the creative direction of Jessica Jiang, the project bridges the gap between the structured world of luxury fashion houses and the raw spontaneity of illustration. Pivovarova, operating here as both muse and artist, integrates her own expressive, ink-style drawings and calligraphic motifs directly into the frames, lending a tactile, collage-like quality to the imagery. The styling by Carolina Orrico balances architectural garments—from voluminous coats to precise, structured bodices—with unexpected details like delicate lace swim-style caps. Expert grooming by hair stylist Charlie Le Mindu and makeup artist Georgi Sandev ensures a focused, minimalist aesthetic that allows the textures of leather, satin, and wool to take center stage. By utilizing techniques ranging from studio strobe lighting to mixed-media VFX overlays, the team crafts an aesthetic that feels both meticulously polished and refreshingly spontaneous. The result is a striking exploration of identity, movement, and the fluid nature of creative expression within the modern fashion landscape, firmly positioning this editorial as a masterclass in hybrid visual storytelling.
Project W Magazine China · icon issue Aneglina Kendall
W Magazine China presents a dynamic fashion editorial for its Icon Issue, featuring model Angelina Kendall in a series of highly stylized studio portraits. The collection balances avant-garde silhouettes with layered textures, emphasizing the interplay between movement and stillness across both color and high-contrast monochrome frames. Photographer Zhong Lin captures the subject through a playful lens, utilizing techniques ranging from high-speed water splashes to detailed macro beauty shots. The imagery relies on soft, diffused studio lighting against neutral grey seamless backdrops, allowing the complex garment construction and voluminous hair styling to take center stage. Creative execution was led by stylist Austin Feng, with hair by Akemi Kishida, makeup by Min Kim, and set design by Manon Everhard. Casting was managed by Alejandra Perez.
Project W Magazine China · From reality to dreamland
W Magazine China presents 'From reality to dreamland,' a fashion editorial feature that explores surrealist narratives through high-contrast styling and deliberate set composition. Captured by photographer Zhong Lin, the series stars model Lulu Tenney in a sequence of environments that blend minimalist studio aesthetics with tactile, domestic details. Fashion editor Austin Feng curates a diverse wardrobe, shifting between sharp, tailored camel blazers and layered, textured knitwear adorned with eclectic statement rings. The production leans into a soft light aesthetic, using both diffused studio illumination and low-key chiaroscuro techniques to heighten the emotional resonance of the portraiture. Set design by Manon Everhard introduces recurring, playful motifs—such as scattered tomatoes and frozen objects—that ground the editorial in a distinct, artistic language.
Project W Magazine China · body shaping
W Magazine China presents 'Body Shaping,' a fashion editorial feature centered on avant-garde silhouettes and sculptural tailoring. Photographed by Zhong Lin, the project explores the interplay between tactile textures and rigid, structural forms through a series of studio portraits. The series features model Tanya Churbanova, styled by Austin Feng, in a diverse range of ensembles characterized by exaggerated ruffles, high-collared knitwear, and defined pleating. With makeup by Yooyo Keong Ming, the imagery shifts between high-contrast monochrome, low-key chiaroscuro, and warm, soft-lit palettes to emphasize the sharp, minimalist contours of the garments.
Project W Magazine China · Icon Issue Lulu Tenney
For W Magazine China’s Icon Issue, photographer Zhong Lin delivers a series of surreal, textural fashion studies featuring model Lulu Tenney. Set across stark urban rooftops and muted interior spaces, the editorial leans into a maximalist aesthetic where haute couture silhouettes meet brutalist architecture. The imagery explores a dialogue between soft, layered tulle and rigid, sculptural elements, captured through a blend of high-contrast monochrome and saturated, warm-toned palettes. Creative direction is driven by the interplay of fabric and light, with styling by Austin Feng defining the project’s distinct visual language. The production integrates complex hair styling by Akemi Kishida and sharp, graphic makeup applications by Min Kim, while set designer Manon Everhard contributes to the layered, narrative-heavy compositions.
Project W Magazine China · Back to the Future
W Magazine China presents 'Back to the Future,' a high-concept fashion editorial that merges avant-garde silhouettes with minimalist set design. The project explores geometric forms and vibrant palettes, utilizing soft and hard studio lighting to emphasize sculptural textures in the apparel and staging. Photographer Nicola Delorme captures model Daria Strokous in a series of surreal, architectural compositions. The visual language relies on bold, clean lines and thematic props, leaning into retro-futuristic aesthetics. Creative direction by Jessica Jiang and fashion styling by Flora Huddart establish the collection's sharp, graphic identity, supported by set design from Tristan Tilagone, hair styling by Jacob Kajrup, and makeup by Allie Smith.
Project W Magazine China · Grace in Motion
Grace in Motion is a fashion editorial produced for W Magazine China, capturing models He Cong and Lina Zhang in an equestrian-themed series. Photographed by Inez and Vinoodh with creative direction from Audrey Hu, the project leans into cinematic, warm tones to highlight detailed autumn outerwear and tailored riding attire. The series, styled by Max Pearmain, integrates the subjects with horses across indoor arena and urban courtyard environments. The editorial employs natural light and analogue film techniques to accentuate the textured knitwear and structural garments featured throughout the shoot. Additional credits include hair styling by James Pecis, makeup artistry by Lisa Butler, casting by Julia Lange, and oversight from Editor-in-Chief Mix Wei.
Project W Magazine China · W Magazine China September 2025 Cover
W Magazine China presents its September 2025 issue, featuring a striking cover portrait of actress Gong Li. The editorial image captures a dramatic close-up, highlighting intricate details such as a black mesh veil and bold winged eyeliner set against an expansive brown fur wrap. Photographer Feng Hai leads the visual execution, utilizing low-key chiaroscuro lighting to draw focus to the subject while immersing the background in deep shadow. Art direction by Zipeng Li and fashion styling by Austin Feng define the composition, which balances moody editorial aesthetics with refined typography.
Project W Magazine China · 一念永恒，Armani Prive
W Magazine China presents a fashion editorial feature showcasing the Armani Privé collection. Captured by photographer Zeng Wu, the series centers on model Qun Ye, highlighting the intricate textures and sculptural silhouettes of the couture garments against a series of minimalist, graphic backgrounds. The editorial leans into a polished aesthetic, utilizing directional and low-key lighting to emphasize deep fabric textures and geometric paneling. Key contributions include fashion styling by Jessica Jiang, with hair styling by Zhou Xue Ming and makeup artistry by Valentina Li, completing the high-fashion narrative through a clean and moody visual language.
Project W Magazine China · The Artisan Issue
For The Artisan Issue, W Magazine China delivers a fashion editorial series featuring model Liu Wen. The project, captured by photographer Nadine Ijewere, explores textures and composition through a sequence of interior portraits and staged vignettes. Working with fashion stylist Audrey Hu and makeup artist Valentina Li, the production focuses on intricate textile details—ranging from tweed and velvet to floral jacquard—set against retro-inspired environments. The imagery leverages natural light and a consistent warm palette to bridge contemporary silhouettes with nostalgic, cinematic aesthetics. Techniques including analogue film and soft lighting contribute to the editorial's layered, composed atmosphere.
Project W Magazine China · W Magazine China The Artisan Issue 2025 Covers
W Magazine China presents The Artisan Issue 2025, featuring model Liu Wen on the cover. Photographed by Paul Wetherell, the editorial series focuses on refined portraiture, showcasing intricate jewelry pieces and sharp sartorial styling by Austin Feng. The project channels a minimalist aesthetic, utilizing clean studio backdrops and soft light to highlight detailed textures. Makeup artist Chiao Li Hsu delivers two distinct looks, balancing bold, saturated tones against high-contrast monochrome treatments. The covers incorporate balanced typography to ground the editorial compositions.
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