Four figures in traditional attire walking along the narrow ridges of vibrant red and blue terraced rice fields from an aerial view.

Young model in vibrant red cape riding a brown horse with a white peacock perched behind in a mountain landscape.

Young woman in a red cape riding a brown horse with a white peacock and monogram luggage against an open sky

Model in a vibrant red cape holding a matching red hat box outdoors against a mountain landscape at sunset.

Close-up of a butterfly resting on the leather handle of a monogram vanity case against a teal water backdrop

Close-up of a butterfly with black and white patterned wings resting on a red and green woven hat worn by a person.

Three models from behind wearing traditional conical hats and patterned black and pink garments for W Magazine China.

A person wearing a bright red cape riding a brown horse along a sandy shore next to a large body of turquoise water.

A white peacock perched atop a stack of monogrammed luxury trunks surrounded by mist against a rocky backdrop.

W Magazine China Louis Vuitton x W CNY 2026

About

In a striking convergence of high-end luxury fashion and heritage storytelling, the collaborative campaign between Louis Vuitton and W Magazine China masterfully navigates the intersection of editorial minimalism and surrealist landscape photography. Captured through the lens of photographer Kin Chan Coedel, the series leans into a cinematic visual language that emphasizes the juxtaposition of iconic monogrammed luggage against the raw, expansive textures of the natural world. By pairing the structured, geometric precision of Louis Vuitton trunks with ethereal elements like white peacocks and paper kite butterflies, the imagery creates a narrative of timeless travel and quiet discovery. The work makes expert use of natural light to illuminate the vibrant, saturated reds of the traditional-inspired attire, which pop against the muted, earthy tones of rocky ridges and misty mountain valleys. Through a careful application of macro details and wide-angle cinematic compositions, the project succeeds in elevating luxury fashion iconography into the realm of fine art. The result is a cohesive editorial portfolio that feels both grounded in serene, authentic landscapes and elevated by a sense of wanderlust, proving that the synergy between heritage craftsmanship and modern visual storytelling remains a potent force in the luxury fashion house aesthetic.