Vans: Custom Culture
Brand
Date
Feb 2025
Description
The Vans Custom Culture initiative is brought to life through a vibrant animated campaign, leaning into the brand's connection to street culture. Produced by All Of Us Here, the project centres on a stylized, anthropomorphic spray can navigating a bustling urban landscape. Featuring an aesthetic influenced by classic street art and comic book visuals, the piece makes extensive use of halftone patterns and a saturated color palette. The animation blends dynamic character design with fast-paced movement and swirling, psychedelic sequences to maintain an energetic tempo throughout the film.
Style
Artistic, Horizontal, playful, Saturated, Warm
Techniques
Animation
Industries
Color
Golden Yellow
Jet Black
Pure White
Context
Social Media / Short Form Video
Associated creatives
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