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Vans: JD x Vans ft. Little Simz

Brand
Date

Dec 2025

Description

Vans collaborates with JD for a campaign featuring British rapper Little Simz. The commercial captures a series of urban vignettes, transitioning from the interiors of a traditional diner to the local flower shop, framed within a fast-paced vertical montage. Leaning into a live-action technique, the film highlights the intersection of skater culture and everyday life. Intimate close-ups focus on the footwear and candid interactions, with natural lighting used to emphasize the casual streetwear aesthetic throughout the narrative.

Style

Vertical, Commercial

Industries
Color
Jet Black
Pure White
Background

Café

Context

Advertising Campaign, TVC / TV Commercial

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