Vans
Holiday Muna
Brand
ProjectHoliday Muna
Date
May 2026
Description
Vans explores youth culture and outdoor lifestyle in the Holiday Muna campaign. The project captures an authentic, candid atmosphere, centering on a group of young adults and their BMX bicycles in a suburban setting. Produced by GREATERGOOD, the film leans into a documentary aesthetic to capture the group's interactions. The work utilizes a grainy, analogue-inspired film technique and natural light to establish a distinct, nostalgic tone throughout the live-action footage.
Style
Documentary, Horizontal, Grainy, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Jet Black
Pure White
Medium Grey
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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