Vans: Holiday Muna
Brand
Date
May 2026
Description
Vans channels a relaxed, documentary-led aesthetic in its Holiday Muna campaign. The film captures an outdoor lifestyle through a raw, lo-fi lens, focusing on youth culture as subjects navigate suburban streets with their bicycles. The project leans into a nostalgic, analogue feel, employing grainy textures and natural light to frame the group's interactions. Production was handled by GREATERGOOD.
Style
Documentary, Horizontal, Grainy, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Pure White
Medium Grey
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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