Vans
Holiday Anthem
Brand
ProjectHoliday Anthem
Date
May 2026
Description
Vans presents Holiday Anthem, a campaign that captures the intersection of youth culture and sportswear. Directed by GREATERGOOD, the film balances a high-energy narrative with the raw, textural quality of Super 8 film aesthetics. Moving between suburban street scenes and theatrical, red-curtained stage environments, the project leans into a retro visual palette. The use of fisheye lenses and natural light underscores the kinetic movement of the ensemble cast, blending cinematic storytelling with a distinct, nostalgic 1980s-inspired tone.
Style
Horizontal, Cinematic, playful, 1980s, Retro
Techniques
Natural light, Super 8 / 16mm
Industries
Sportswear
Color
Jet Black
Pure White
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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