Vans: Family
Brand
Date
Sep 2022
Description
Vans presents its Family campaign, a commercial project that captures a diverse array of individuals engaged in creative pursuits. From drumming and skateboarding to painting, the footage centers on the interplay between classic footwear and daily movement in urban environments. Produced by Loveboat, the film utilizes dynamic editing and split screens to build an energetic rhythm. The aesthetic leans into a gritty, analogue feel, employing film grain and 1980s-inspired visual cues. By focusing closely on footwork and action, the production emphasizes the physical versatility of the product within a live-action framework.
Style
Horizontal, Commercial, Action, Grainy, 1980s
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Navy
Context
TVC / TV Commercial
Associated creatives
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