Tommy Hilfiger

Sep 2025

The Tommy Hilfiger Fall/Winter 2025 campaign, photographed by Glen Luchford, leans into a heritage aesthetic with a focus on classic collegiate-inspired textures and structured tailoring. Captured outdoors, the imagery utilizes natural light to highlight wool, denim, and layered knitwear across an ensemble cast. Featuring actor Nicholas Hoult alongside models including Claudia Schiffer, Ida Heiner, Jeremiah Berko Fourdjour, Raphael Diogo, Selena Forrest, and Song Ah Woo, the series positions the brand within a retro-inflected, racetrack-inspired setting. The project combines a commercial approach with editorial depth, drawing on 1970s cues and analogue film-inspired tones to define the season's luxury fashion identity. Additional production credits include hair styling by Holli Smith, makeup by Aaron de Mey, and casting by Rachel Chandler.

Horizontal, Warm, Commercial

Natural light

Luxury Fashion Houses

Road

Advertising Campaign