Tommy Hilfiger captures classic American style in their latest campaign, Only in New York. Directed by RJ Bruni, the production leans into a candid, live-action technique that follows model Gigi Hadid through urban street backdrops and city taxis.
The project was developed in collaboration with creative agency Metier Creative and production house Special Production Agency. Key aesthetic elements include a warm color grade and motion-focused action, highlighting the brand's presence within the fashion industry.