Tommy Hilfiger

Aug 2026

Tommy Hilfiger once again redefines the modern preppy aesthetic in its FA26 campaign, a sophisticated exploration of luxury fashion that leans into the brand’s storied heritage while feeling entirely contemporary. Captured through the lens of photographer Misha Taylor, the campaign utilizes a signature blend of commercial lifestyle imagery and editorial polish to bring a sense of cinematic ease to the streets. The visual narrative centers on a diverse cast, including models Andreea Diaconu, Chiharu Okunugi, Francisco Henriques, and Hamid Onifadé, who anchor the collection’s focus on layered textures and classic tailoring. With meticulous fashion editing and styling by Morgane Bedel, the garments—ranging from cable-knit sweaters to structured trench coats—are elevated through an intentional use of natural light and soft light techniques. These elements work in harmony to highlight the depth and quality of the materials against muted, urban backdrops, creating a seamless depth of field that keeps the focus firmly on the silhouettes. By integrating live-action techniques with refined portraiture, the project successfully bridges the gap between everyday wearability and aspirational luxury. Every frame, from the relaxed terrace shots to the dynamic city walks, channels a timeless energy, proving that the brand’s enduring commitment to polished, classic style continues to evolve alongside the modern urban landscape, offering a masterclass in cohesive seasonal storytelling.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion