Target’s Back To School campaign captures the transition into the academic year through a series of vignettes featuring children and teens. The commercial video moves through various settings, including retail environments, classrooms, libraries, and outdoor spaces, highlighting activities like musical practice and study sessions.
The execution relies on a live-action technique, utilizing saturated, warm tones to create a high-energy visual rhythm. Post production for the project was provided by papercut, which helped shape the fast-paced editing style typical of contemporary retail advertising.
