Target highlights the creative journey of artist Aisha Thermidor for their Black Beyond Measure campaign. The documentary-style project focuses on Thermidor’s process as the winner of the HBCU Design Challenge, juxtaposing serene natural waterfront imagery with the focused environment of her studio.
The film leans into a clean, live-action technique, capturing the artist as she works with acrylics and mixed media. By weaving together cinematic lifestyle footage and archival student photography, the piece documents Thermidor’s personal history and the roots of her artistic identity, with production handled by GREATERGOOD.
