Target: Made With Purpose
Brand
Date
Sep 2026
Description
Target's Made With Purpose commercial project highlights Black women creators, artists, and entrepreneurs across diverse professional disciplines. Directed by Nate Edwards, the campaign focuses on personal narratives set within styled domestic and studio environments. The production, supported by Invisible Collective and agency Obsidianworks, utilizes natural light to frame subjects working with apparel, illustration, and community-centered spaces. This live-action work centers on the professional contributions of small business owners, emphasizing their creative output in a commercial format.
Style
Warm, Vertical, Commercial
Techniques
Natural light
Industries
Big Box Retail
Color
Pure White
Blush
Background
Living Room
Context
TVC / TV Commercial
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