Staples
Featured Staples projects
This week's top Staples projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Staples · School Goes On
Staples presents 'School Goes On,' a retail advertisement highlighting back-to-school preparation. The spot features children engaging in learning activities, with a focus on organization and educational essentials within domestic environments. Produced by GREATERGOOD, the project utilizes live-action technique and natural lighting to establish a warm, clean aesthetic. The narrative captures students interacting with school supplies and technology, framing the products within everyday home office and bedroom settings.
Staples · BTS
Staples highlights its latest collection of stationery and educational gear in this commercial for their back-to-school campaign. The spot captures children engaging with school supplies, tech accessories, and learning tools within domestic environments. Produced by GREATERGOOD, the piece utilizes live-action technique and natural light to maintain a clean, warm aesthetic. The imagery focuses on the tactile nature of colorful markers, notebooks, and laptops in a home-based study setting.
Staples · Holiday
Staples leans into the holiday rush with this campaign video, navigating the stress of seasonal preparation through a blend of live-action technique and playful VFX. The narrative follows a protagonist whose digital to-do list manifests as a physical, obstructive sphere of sticky notes, requiring a swift intervention via the brand’s signature red button. Produced by Animals with creative direction from Bensimon Byrne, the film utilizes warm, moody indoor lighting to ground the whimsical, high-energy visual effects. Post-production by Darling VFX and editorial work from Saints Editorial balance the surreal set piece against a domestic holiday setting, supported by custom music and sound from TA2 Sound + Music.
Staples · Summon Your Pro
The 'Summon Your Pro' campaign for Staples highlights the breadth of professional environments supported by the retailer. The commercial video shifts through various workspaces, from corporate offices to industrial arenas, documenting the practical application of supplies in daily workflows. Featuring a documentary-style narrative tone, the project leans into a clean, live-action technique to capture individuals managing tasks with tablets, blueprints, and organizational equipment. The film relies on natural indoor lighting to maintain an authentic atmosphere across each featured setting, emphasizing the versatility of the brand's professional offerings.
Staples · Launch
Staples presents 'Launch,' a cinematic commercial that visualizes the resolution of a chaotic to-do list within the expansive setting of a sports stadium. The spot employs a VFX-heavy sequence where a swirling sphere of paperwork looms over the field before dissipating at the touch of a red button, shifting the tone to one of calm retail readiness. Developed by agency Bensimon Byrne, the production utilizes live-action techniques to contrast overwhelming administrative tasks with the efficiency of the Staples shopping experience. The visual narrative relies on a golden hour aesthetic, grounding the heightened VFX in naturalistic lighting.
Staples · Love At First Sign
Staples presents 'Love At First Sign,' a commercial spot captured in a live-action technique. The film is set within the clean, modern interior of a retail location, centering on a customer interaction at a service counter. Developed by creative agency M/H with production handled by Supply&Demand, the project maintains a bright aesthetic. The spot integrates post-production and VFX work by Hoody VFX, with sound design and music provided by Position Music and Lime.
Staples · BLOWN AWAY 15 1X1 0407
Staples presents this retail-focused commercial spot, highlighting custom signage services through a direct customer interaction. Produced by Supply&Demand, the campaign focuses on the immediate impact of the service. The creative execution, led by agency M/H, utilizes a live-action technique to depict a customer receiving a framed sign inside a Staples store. The narrative leans into a visual gag involving a powerful gust of wind to emphasize the signage's presence. Post-production and visual effects were handled by Hoody VFX, with music and sound design provided by Position Music and Lime.
Staples · STAPLES - SAW THE SIGN - 60
Staples presents 'Saw The Sign,' a 60-second live-action commercial spot that captures the daily environment of its retail locations. The production leans into an energetic and playful tone, featuring store employees navigating their shifts through choreographed sequences within the aisles, print shop, and tech departments. The film utilises clean, high-key lighting to highlight the standard retail display and signage. Creative direction for the campaign was provided by M/H, with production handled by Supply&Demand. The post-production process included VFX from Hoody VFX, with sound and music support provided by Lime, Position Music, and Cosmo Street.
Staples · This Sign
Staples presents 'This Sign,' a commercial video spot highlighting the retailer's commercial printing capabilities. Captured in a live-action style, the project centres on the brand's in-store services, showcasing a variety of custom posters, business signs, and marketing displays created for their clients. The production leans into a clean, professional aesthetic, utilising natural indoor lighting to maintain a bright, high-clarity retail environment. The narrative features diverse employee talent interacting within the storefront to demonstrate the scale and utility of Staples’ printing solutions. Developed by agency M/H with production led by Supply&Demand, the film features post-production and VFX work by Hoody VFX. Sound design and music composition were provided by Position Music and Lime.
Staples · In The Moment
Staples presents 'In The Moment,' a retail-focused commercial campaign designed to capture the daily operations of its big-box environments. The production leans into a clean, live-action technique, focusing on the interactions between staff and customers within the store. The film documents the logistics of the retail space, featuring employees managing promotional materials and engaging with shoppers. The visuals utilize bright interior lighting to maintain a dynamic, energetic pace throughout the commercial.
Staples · Saw The Sign
Staples presents Saw The Sign, a commercial project that channels the high-energy environment of a big box retail space. The work features staff navigating a brightly lit store environment that shifts into synchronized, choreographed dance segments. Developed by agency M/H with production support from Supply&Demand, the piece integrates live-action technique with stylized motion graphics. Hoody VFX employs digital enhancements to feature vibrant, floating signage throughout the frame, while the soundscape is provided by Position Music and Lime.
Staples · Start to Smart
Staples returns to the retail front with 'Start to Smart,' a commercial spot centered on the back-to-school season. The film follows a father and daughter as they navigate the aisles of a big box store, focusing on the selection of school supplies and accessories. Produced by Big Pig Production Co., the work utilizes a live-action technique to capture the preparation for the upcoming academic year. The project leans into a brightly lit, commercial aesthetic that emphasizes the breadth of available inventory within the store environment.
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