Staples presents 'Saw The Sign,' a 60-second live-action commercial spot that captures the daily environment of its retail locations. The production leans into an energetic and playful tone, featuring store employees navigating their shifts through choreographed sequences within the aisles, print shop, and tech departments.
The film utilises clean, high-key lighting to highlight the standard retail display and signage. Creative direction for the campaign was provided by M/H, with production handled by Supply&Demand. The post-production process included VFX from Hoody VFX, with sound and music support provided by Lime, Position Music, and Cosmo Street.
