Staples returns to the retail front with 'Start to Smart,' a commercial spot centered on the back-to-school season. The film follows a father and daughter as they navigate the aisles of a big box store, focusing on the selection of school supplies and accessories.
Produced by Big Pig Production Co., the work utilizes a live-action technique to capture the preparation for the upcoming academic year. The project leans into a brightly lit, commercial aesthetic that emphasizes the breadth of available inventory within the store environment.
