Staples This Sign 2022

About

Staples presents 'This Sign,' a commercial video spot highlighting the retailer's commercial printing capabilities. Captured in a live-action style, the project centres on the brand's in-store services, showcasing a variety of custom posters, business signs, and marketing displays created for their clients. The production leans into a clean, professional aesthetic, utilising natural indoor lighting to maintain a bright, high-clarity retail environment. The narrative features diverse employee talent interacting within the storefront to demonstrate the scale and utility of Staples’ printing solutions. Developed by agency M/H with production led by Supply&Demand, the film features post-production and VFX work by Hoody VFX. Sound design and music composition were provided by Position Music and Lime.