Staples showcases the precision of the ProGelPen in this commercial spot, highlighting the work of artist Stephen Wiltshire. The film documents his process as he translates intricate cityscapes from memory, focusing on the reliable performance of the pen during his detailed architectural sketches.
Produced by Veteran Made with creative direction by Launch Party, the commercial utilizes a live-action technique to contrast close-up views of Wiltshire at work with wide-angle shots of city skylines. The edit is framed by clean white graphic title cards and emphasizes the technical utility of the product.
