Staples
BTS
Brand
ProjectBTS
Date
Jun 2026
Description
Staples highlights its latest collection of stationery and educational gear in this commercial for their back-to-school campaign. The spot captures children engaging with school supplies, tech accessories, and learning tools within domestic environments. Produced by GREATERGOOD, the piece utilizes live-action technique and natural light to maintain a clean, warm aesthetic. The imagery focuses on the tactile nature of colorful markers, notebooks, and laptops in a home-based study setting.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Big Box Retail
Color
Magenta
Beige
Emerald
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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