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Staples

BTS
ProjectBTS
Date

Jun 2026

Description

Staples highlights its latest collection of stationery and educational gear in this commercial for their back-to-school campaign. The spot captures children engaging with school supplies, tech accessories, and learning tools within domestic environments. Produced by GREATERGOOD, the piece utilizes live-action technique and natural light to maintain a clean, warm aesthetic. The imagery focuses on the tactile nature of colorful markers, notebooks, and laptops in a home-based study setting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Big Box Retail

Color
Magenta
Beige
Emerald
Background

Living Room

Context

TVC / TV Commercial

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