Staples Holiday 2025

About

Staples leans into the holiday rush with this campaign video, navigating the stress of seasonal preparation through a blend of live-action technique and playful VFX. The narrative follows a protagonist whose digital to-do list manifests as a physical, obstructive sphere of sticky notes, requiring a swift intervention via the brand’s signature red button. Produced by Animals with creative direction from Bensimon Byrne, the film utilizes warm, moody indoor lighting to ground the whimsical, high-energy visual effects. Post-production by Darling VFX and editorial work from Saints Editorial balance the surreal set piece against a domestic holiday setting, supported by custom music and sound from TA2 Sound + Music.