Staples
School Goes On
Brand
ProjectSchool Goes On
Date
Jun 2026
Description
Staples presents 'School Goes On,' a retail advertisement highlighting back-to-school preparation. The spot features children engaging in learning activities, with a focus on organization and educational essentials within domestic environments. Produced by GREATERGOOD, the project utilizes live-action technique and natural lighting to establish a warm, clean aesthetic. The narrative captures students interacting with school supplies and technology, framing the products within everyday home office and bedroom settings.
Style
Vertical, Commercial, Warm, Clean
Industries
Specialty Retailers
Color
Jet Black
Beige
Pure White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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