Staples Launch 2025

About

Staples presents 'Launch,' a cinematic commercial that visualizes the resolution of a chaotic to-do list within the expansive setting of a sports stadium. The spot employs a VFX-heavy sequence where a swirling sphere of paperwork looms over the field before dissipating at the touch of a red button, shifting the tone to one of calm retail readiness. Developed by agency Bensimon Byrne, the production utilizes live-action techniques to contrast overwhelming administrative tasks with the efficiency of the Staples shopping experience. The visual narrative relies on a golden hour aesthetic, grounding the heightened VFX in naturalistic lighting.