Sporty & Rich: Sporty & Rich S/S 24
Brand
Date
Feb 2024
Description
Sporty & Rich presents the S/S 24 campaign, an editorial fashion project captured by photographer Pavel Kharatian. The series leans into an athletic-inspired aesthetic, utilizing natural light and warm indoor color grading to frame the latest collection. Featuring model Paulina Liskova, the images pair casual ready-to-wear pieces with vintage sports equipment. The compositions highlight textures through clean, vertical layouts that emphasize the intersection of leisure and performance wear.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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