Sporty & Rich
Sporty & Rich S/S 24
Brand
ProjectSporty & Rich S/S 24
Date
Feb 2024
Description
Sporty & Rich presents the S/S 24 collection through an editorial fashion campaign photographed by Pavel Kharatian. The series leans into a retro, athletic-inspired aesthetic, utilizing natural light and warm color grading to document the seasonal apparel. Featuring model Paulina Liskova, the campaign captures the collection across a range of casual, sporty settings. The visual narrative highlights the textures of the pieces against neutral, clean backgrounds, blending sportswear with everyday styling.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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