Sporty & Rich
Sporty & Rich S/S 24
Brand
ProjectSporty & Rich S/S 24
Date
Feb 2024
Description
The Sporty & Rich S/S 24 campaign channels a distinct athletic-inspired aesthetic across its fashion editorial imagery. Photographed by Pavel Kharatian, the project focuses on a series of portraits and full-body shots featuring model Paulina Liskova in various indoor settings. The execution relies on warm indoor color grading and soft natural light to define the textures of the apparel and the surrounding wooden fixtures. Featuring retro-styled sportswear and accessories, the campaign leans into a clean, editorial look that highlights the brand's signature relaxed fit.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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