Sporty & Rich X Hotel du Cap-Eden-Roc
Spring 2023 Ad Campaign
Jul 2023
The Spring 2023 collaboration between Sporty & Rich and the legendary Hotel du Cap-Eden-Roc masterfully captures the intersection of high-end resort leisure and relaxed athletic aesthetics. Under the creative direction of Emily Oberg, the campaign channels the timeless elegance of the French Riviera, leaning into a sophisticated yet understated lifestyle narrative that feels both aspirational and deeply personal. Across the series of imagery, the execution emphasizes a curated, minimalist commercial aesthetic that honors the hotel's heritage while showcasing the collection's versatile loungewear and tennis-inspired apparel. The photography, characterized by soft natural light and a muted color palette, highlights the tactile quality of premium cottons, striped pajamas, and structured accessories. Techniques such as editorial minimalism and occasional film-like monochromatic treatments ground the project, lending it a vintage, magazine-ready sensibility. From the red clay tennis courts to the quiet, sun-drenched terraces overlooking the sea, each composition reinforces a theme of effortless luxury. Whether captured in candid moments of repose or structured portraits, the campaign successfully elevates everyday leisure into a distinct lifestyle statement, blending the clean lines of Sporty & Rich with the grand, storied atmosphere of the Hotel du Cap-Eden-Roc to create a cohesive and highly memorable visual identity.
Lifestyle, Commercial
Natural light
