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·Sporty & Rich x Hôtel du Cap-Eden-Roc

Model standing on a coastal rock railing wearing a navy polo shirt and shorts overlooking the sea

Two models sitting on coastal rocks by the sea, a woman in a white swimsuit facing forward and a man in a dark hoodie facing away

Man and woman wearing sunglasses and casual white resort shirts smiling at an outdoor breakfast table overlooking a rocky coastline.

Olivia Aarnio in a white one-piece swimsuit posing on diving board steps overlooking the sea.

Monochrome shot of a woman in a light swimsuit standing at the edge of an over-water diving board extending from rocky coastal cliffs.

Filipe Neves and Olivia Aarnio walking together on an outdoor tennis court wearing Sporty and Rich tennis sportswear.

Model in a navy blue swimsuit wearing sunglasses leaning against a white balcony railing overlooking a coastal hotel and blue sea

Olivia Aarnio in a navy sleeveless tennis set holding a wooden racket on a clay tennis court.

Model in white crop top and striped pink shirt wearing sunglasses outdoors on a sandy beach for Sporty and Rich

A woman jogging outdoors in navy blue Sporty and Rich shorts, an open zip-up hoodie, white top, black sunglasses, and wired earphones.

Model in navy blue athletic dress sitting on a tennis net with a clay court and trees behind her

Man in a navy t-shirt and woman in a white tennis dress walking on a clay court with a tennis ball in midair

Model Olivia Aarnio climbing a ladder out of the ocean wearing a pink graphic t-shirt and white bikini bottoms.

Olivia Aarnio running in a white sports bra and dark shorts along a paved path overlooking the sea.

Models Filipe Neves and Olivia Aarnio lounging poolside in light blue resort wear under bright sunlight beside a rocky cliff.

Olivia Aarnio and Filipe Neves wearing resortwear beside an outdoor swimming pool overlooking the ocean.

Two models walking away from camera wearing matching navy jackets with Hotel du Cap-Eden-Roc branding outdoors by the coast.

Woman in white tennis dress holding a ball and man in dark t-shirt on a clay tennis court

Monochrome portrait of model Olivia Aarnio wearing a knotted graphic t-shirt and white bikini bottoms by shimmering ocean water.

Sporty & Rich Sporty & Rich x Hôtel du Cap-Eden-Roc 2025

About

Sporty & Rich captures the classic allure of the French Riviera in this collaborative fashion campaign with Hôtel du Cap-Eden-Roc. Photographed by Dudi Hasson, the imagery leans into a nostalgic aesthetic, utilising analogue film and golden hour lighting to evoke a timeless, relaxed resort atmosphere. The series showcases a curated range of athletic-inspired leisurewear, featuring models Olivia Aarnio and Filipe Neves. The compositions transition between the property’s iconic red clay tennis courts and the rugged, sun-drenched coastal landscape, highlighting branded polo shirts, athletic dresses, and swimwear against the Mediterranean backdrop. The work maintains a consistent editorial focus, emphasising architectural details and natural textures.