Sporty & Rich

Jun 2025

Sporty & Rich partners with the iconic Hôtel du Cap-Eden-Roc for a high-summer campaign that marries classic resort elegance with a contemporary athletic edge. Photographed by Dudi Hasson, the series channels a nostalgic, lived-in aesthetic, utilising analogue film and natural light to capture a relaxed Mediterranean getaway. The imagery features models Olivia Aarnio and Filipe Neves against the backdrop of the French Riviera, transitioning seamlessly from clay tennis courts to the jagged coastline. The collection showcases branded leisurewear, including polo shirts, varsity jackets, and performance-inspired swimwear, all grounded by a consistent editorial lens. By prioritising a candid, lifestyle-led composition, the project highlights both the architectural heritage of the hotel and the brand’s signature vintage-inspired sensibility.