Sporty & Rich

Jul 2026

The Sporty & Rich x New York Knicks 2026 collaboration captures a seamless fusion of heritage athletic identity and contemporary leisurewear. Through the lens of photographer Dudi Hasson, this fashion campaign leans into an editorial minimalism that feels both timeless and distinctly modern. The project effectively bridges the gap between stadium-ready fan apparel and high-end lifestyle essentials, utilizing a soft color palette of pastel pinks, navy blues, and vibrant reds to frame the iconic Knicks logo in a sophisticated light. With styling by Vincent Zimberlin, the imagery features Amrit in a series of relaxed, candid compositions that elevate basic silhouettes like ribbed tank tops, oversized sweatshirts, and casual denim. The visual language relies heavily on natural light and clean studio strobe setups, which accentuate the tactile qualities of cotton and denim against neutral grey and white backdrops. By prioritizing a composed, neutral aesthetic, the campaign eschews the traditional high-energy sports marketing tropes, opting instead for a quiet confidence that reflects the signature Sporty & Rich ethos. The result is a cohesive, lifestyle-driven body of work that presents sportswear as a fundamental component of the modern wardrobe, emphasizing simplicity, comfort, and an understated, authentic brand narrative that resonates across both fashion and sport-adjacent demographics.

Editorial, Lifestyle

Natural light

Sportswear, Fashion