Sporty & Rich

Apr 2025

The Adidas Originals x Sporty & Rich collaboration presents a series of fashion editorial images that lean into a vintage athletic aesthetic. Photographed by Dudi Hasson, the project highlights a heritage-inspired sportswear narrative, utilising analogue film techniques to capture an authentic, documentary feel across the outdoor tennis court settings. Defined by a mix of high-contrast monochrome tones and warm, golden hour lighting, the campaign features retro athletic attire and accessories. The imagery emphasises texture and composition, documenting the collaboration through a nostalgic lens that bridges sportswear and contemporary fashion editorial photography.

Editorial, Vertical

Analogue / film, Natural light

Sportswear

Advertising Campaign